Article Nov 21, 2016

You are no longer passing

Giuseppe Zanotti unveils new London flagship

Giuseppe Zanotti’s new London flagship store represents an "important crossroads" for his international clients.

The luxury footwear designer has opened his latest boutique in the city’s Conduit Street, near Oxford Circus, in a space which once housed Donna Karan’s offerings.

There are three floors in the store, homing Zanotti’s famous footwear, jewelry, bags and ready-to-wear pieces, as well as a bridal section.

Speaking about his new spot in the British capital, which joins his Sloane Street and Belgravia boutiques, Zanotti shared that London is very important for his business.

“(It’s) an important crossroads, with clients from China, India, the Middle East. And we sell very well in England generally,” he explained to WWD. “We needed the visibility, the framework for telling our story. We’re an independent brand - and the designer is still alive!”

The Italian sartorial star added that having planned the store opening for two years, it would have opened no matter the result of the June (16) referendum, which ended up with the public voting for the U.K. to leave the European Union.

Expansion doesn’t stop there though; Zanotti is to open his first ever space in Vietnam in December (16), before moving to Singapore and Tokyo at the beginning of 2017.

The shoe expert has been in business since the ‘90s and has seen a considerable amount of changes in the industry since then, such as labels ditching seasoned collections.

Accordingly, he believes it’s vital to keep up with trends and fashion styles.

“Business changes and you have to keep thinking how to change, how to be exciting, and still remain relevant to your brand codes,” he added. “Today, fashion is no longer about the runway; sport has become fashion, and low heels can be feminine and sexy.”