Article Nov 13, 2016

You are no longer passing

Kim Kardashian ‘plans charitable re-branding after robbery’

Kim Kardashian reportedly has no plans to resume her lavish online life after the reality star was left badly shaken following an armed robbery in Paris.

In the wake of the drama, which took place last month (October16), the 36-year-old has withdrawn from public life and is said to be planning a wholesome image change.

“Kim doesn’t feel she needs to define herself by glitz and flashiness anymore,” a source close to Kim, who has made millions from flaunting her glamorous image on social media, told Britain’s Star magazine. “She’s talking about doing less make-up and no more sexy photoshoots being more covered up and doing lots of charity work.”

The Keeping Up with the Kardashians star reportedly spends £66,000 ($80,000) a year on beauty treatments, and maintains a glam squad consisting of more than 30 make-up artists and stylists.

However, recent fleeting public appearances of the star have seen her step out without her usual layers of contoured make-up, jewels or designer clothes. This adds weight to talk that she is undergoing a “re-branding” process, following the violent heist which saw her bound and gagged before she was relieved of £8.5 million ($10.4million) worth of jewelry.

“She thinks it’s time to temper her brand image – the diamonds, the Rolls Royce and the furs,” the source added.

Kim’s “momager” mother Kris Jenner is never far away from plans involving the lucrative celebrity. She is believed to be behind the big re-branding, and believes that it is the perfect time.

“Her mom said everyone has to renew themselves. How much longer could what Kim was doing go on for? It’s kind of nearing its peak,” the insider said.

“The (robbery) was perfect timing in the sense that this time away from the spotlight is giving her the chance to really focus on re-branding herself and what that will look like.”

The news comes as Kim resumed filming new scenes for her hit reality show. She attended her husband Kanye West’s Los Angeles concert with her mum Kris, sisters Kendall Jenner and Kourtney Kardashian, amid heavy security.