Lady Gaga changed her style for her new album Joanne in a bid to turn attention to her music.
The Born This Way singer is known for her elaborate and outrageous outfits, including the infamous meat dress she wore to the 2010 MTV Video Music Awards, but the 30-year-old has been sporting a more toned down look of late, and she explains it is a conscious effort to make people concentrate on the new material from her sixth studio album.
"To be frank, I would just prefer to go through this album cycle and talk about my music," she tells The London Times' Culture magazine. "That'd be great. It becomes about everything else, and that was what I (once) wanted. But if I wear a black T-shirt and black pants every day, (people) might listen to what I write.
"All the outfits, fashion and art pieces over the years made sense to me. They didn't make sense to other people. But I always got it. It was an expression."
Gaga also explains her new style is a reflection of how she dressed during studio sessions for the album. The singer worked primarily with men for the record and she quickly realized she'd get more work done if she didn't cause a distraction by dressing outlandishly.
"This time, my style just stayed naturally at how I've been in the studio," she continues. "I started vehemently saying, 'Get these clothes out! I'm not wearing this! I'm not wearing heels!' And some of that, too, is because I've been in the studio with boys.
"You can't make music with a bunch of boys who are staring at a lobster on your head. They are going to get distracted."