Empire stars Taraji P. Henson and Jussie Smollett are the new faces of MAC’s Viva Glam campaign.
The stars follow in the footsteps of Miley Cyrus, RuPaul and Nicki Minaj, among others, in fronting the charity drive.
Viva Glam was started with a single lipstick in 1994 by MAC founders Frank Angelo and Frank Toskan as part of the brand’s Aids Fund, and has become a popular part of MAC’s offerings.
Taking to social media Taraji, who has worked with MAC recently on her own collection, shared the campaign shot with her followers.
“Excited to have @jussiesmollett join me and @MACcosmetics on the #VIVAGLAM campaign this Feb! All sales of the lipstick help to end HIV/AIDS! @maccosmeticsaidsfund,” she posted.
She also shared a close up image of her Viva Glam lipstick and gloss, a vibrant pink shade encased in pink packaging, and reposted a message from Instagram user beautyxthabree: “DEETS BELOW!!!! I CANT WAITTTT OMG from @maccosmetics - Power! Poise! Pizzazz!
“Do it the @tarajiphenson and @jussiesmollett way. Be a force to be reckoned with in Taraji’s matte fuchsia with pearl Lipstick and matching shimmery Lipglass. Coming soon! #VIVAGLAM #mac #macgirls #macattack #beautyblog #empire #vivaglam.”
For the advert, 46-year-old Taraji poses in jeans, black hat, leather jacket and a white tank top which she is pulling down on, with a cat flick eye and a slick of the pink lipstick finishing the look.
Jussie, 33, stands directly behind her in a similar outfit, holding Taraji tight around the waist.
Jussie also uploaded the official snap, and reminded people why the charity drive is so important.
“@MACcosmetics through the #MacAIDSFund is on a mission to end AIDS and since the 90s, they’ve raised $430 million through the sales of #VivaGlam lip products. Every single cent of the sales of these products help to end HIV/AIDS. I believe that together we can end this epidemic once and for all. Love y'all,” he wrote.