Article Dec 25, 2016

You are no longer passing

Tom Ford determined his brand will turnover billions

Tom Ford is determined his brand will break the $1 billion turnover mark within the next four years.

The American designer rose to famed as the creative director of Gucci, where he gained a reputation for his velvet hipster trousers, patent boots and over-the-top sexy dresses.

He later parted ways with the Italian fashion house and started his eponymous brand in 2006, where his strong designs and beauty lines have garnered critical acclaim. Now, Ford is focused on growing his label, and claims he is on track to break the milestone $1 billion mark by 2020, with his first fragrance, Black Orchid, contributing $150 million (£121 million) in annual revenue alone.

“And it will be a $3 billion business by 2025,” he told The Financial Times. “I’m determined that it will become so.”

While the Texas native has ventured into the filmmaking business by directing 2009 Oscar-nominated film A Single Man and the recently released Nocturnal Animals, he hopes to divide equal amount of time on each of his pursuits. The 55-year-old feels maintaining visibility in the fashion industry is critical for his business.

“Fashion is evil,” he said. “You stay out for very long and people forget who you are. And your name loses power.”

However, Ford adds that he carefully balances his schedule, and cleared his calendar for three months in 2015 to shoot Nocturnal Animals in Los Angeles, while concurrently designing his upcoming collection.

And while editing a film and overseeing his atelier may involve a lot of work, the designer wouldn’t have it any other way.

“I think I would be bored if I didn’t have fashion to go back to...I enjoy being able to switch my brain back to something else,” he said.