Article Apr 21, 2019

You are no longer passing

Donald Glover unveils new Adidas collaboration

Donald Glover has joined forces with Adidas Originals for a new line of items and short films that inspire storytelling through fashion.

The actor and musician, also known as Childish Gambino, has been an ambassador for the brand since last year (18), and he has now unveiled a range of pieces that include reimagined versions of the classic items from the label.

"Rich is a concept," Glover says in a press release. "With this project, I wanted to encourage people to think about how their stories can be told on their feet.

"Value isn't quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like."

Among the revisited styles are the Nizza, the Continental 80 and the Lacombe. The footwear features deconstructed details, like uneven stitching, inside-out golden eyestays, and a custom three-Stripe mark that appears hand painted.

"As a visionary, we admire Glover's capability to surpass 'genres' and uniquely tell a story," says Chris Law, Adidas Originals senior design director, in a statement. "From a design perspective, we drove the aesthetic of this collection based on Adidas' rich history in classic sneakers and Glover's philosophy of understated points of interest and appreciation for how shoes evolve with wear, expressing more personality over time. Between Glover's artistic vision and our expertise, we will continue to evolve and look forward to where that takes us."

Along with the new looks, the star has teamed with bosses at the brand for video promos showcasing the looks. They feature actress and comedienne Mo'Nique and professional skateboarder Na-Kel Smith.

The Donald Glover Presents film series will be released on 18 April (19) while the line will be available globally on 26 April (19).

Meanwhile, Childish Gambino will headline the second Saturday at the Coachella festival in California this weekend (20Apr19).