Demna Gvasalia had no idea Balenciaga's Triple S sneakers would be so popular.
The Georgian designer led teams at Maison Martin Margiela and Louis Vuitton in the past and is now garnering critical acclaim as creative director of Balenciaga and Vetements.
Gvasalia first introduced the chunky-soled Triple S as part of his fall/winter 2017 Balenciaga menswear line, with the shoe quickly selling out and sparking the trend for "dad sneakers," however, he is adamant that he never anticipated such strong interest in the creation.
"(The) Triple S became that commercial success that we didn't expect," he stated in an interview with The Washington Post. "We were not really very ready to supply the demand that we were actually getting... Everybody asks us, even the driver, like the Uber driver, asks me, 'So when is there a new sneaker coming out?'"
A pair of Triple S sneakers cost around $830 (£645), with the shoes all currently sold out on the Balenciaga website. There is a huge demand for the designs on resale websites too, yet Gvasalia doesn't view himself as the king of the "ugly" sneaker.
"I cannot feel the ownership or responsibility, for example, for ugly sneakers or whatever they call it. I cannot feel that responsibility because I truly do not consider Triple S as an ugly sneaker," the 38-year-old continued. "I don't like ugly things. Like, I don't know who came up with that. I actually love beautiful things; but I maybe try to see beauty in other things that are not conventionally considered as beautiful today."
Elsewhere in the discussion, Gvasalia spoke about his fall/winter 2019 ready-to-wear line for Balenciaga, and upheaval within the fashion world. He also chatted about his other controversial design - a $2,000 (£1,550) blue leather tote which resembles an expensive Ikea bag.
"I used, a lot, the actual Ikea bag in my student time. I always thought how great (it) would it be to have the same thing, but in a beautiful, luxurious bag," he explained of the inspiration.