Article Feb 06, 2019

You are no longer passing

Elie Tahari celebrating 45 years in fashion business

Elie Tahari has reflected on the changes occurring in the fashion industry as he marks 45 years in the business.

The Iranian-Israeli fashion designer emigrated to the United States in 1971 with less than $100 in his pocket, and soon started his own clothing line, popularising the tube top in 1973.

Tahari launched his eponymous brand the following year with a namesake boutique on Madison Avenue in New York City, and while he now has stores around the world, he is adamant the key to his ongoing success is remaining hands-on with his products.

"I'm not good at managing the business. I'm good as a merchant, as a product person," he said in an interview with WWD. "I've always been involved with the product and I'm always in charge of the product. That was our strength."

In the 1980s, Tahari became known for his sharply tailored suits for women, and over the course of his career, has introduced more categories to the label, such as men's ready-to-wear, accessories, jewelry, and footwear.

Yet, he confessed that keeping up with changes in technology is what exhausts him the most.

"The business is changing so fast. I'd be a fool if I say I know where it's going. It's definitely going digital," the 67-year-old noted.

Tahari is to unveil his fall 2019 collection as part of New York Fashion Week on Thursday (07Feb19).

To mark the anniversary of his label, the designer has some surprises in store, and previously announced that supermodel Christie Brinkley, 65, and her 20-year-old daughter Sailor Cook will appear in the presentation, marking the first time they have walked the runway together.

"The Elie Tahari brand has always been for every woman, and that is why I'm so excited about having Christie and Sailor walk in our show because Christie is timeless, and Sailor represents the cool, on-the-go woman, who also wears our clothes," he recently told Page Six. "It is important for me to make clothes for women of all types, inclusive of any age."