Gucci is set to stage its cruise 2020 show at the historic Capitoline Museums in Rome, Italy.
The Italian fashion house, overseen by creative director Alessandro Michele, will head to the art and archaeological museums on top of the Capitoline Hill on 28 May (19), according to WWD.
A company representative told editors at the publication that the choice of venue reflects Michele's continued interest in the "Old World".
The Capitoline Museums can be traced back to 1471 when Pope Sixtus IV donated a collection of bronzes to the people of Rome. Since then, the museum has expanded to showcase an array of ancient Roman sculptures and artifacts, such as jewels and coins. When opened to the public in 1734 under Pope Clement XII, the site became known as the first museum in the world, with the doors open to citizens and not just art owners.
Michele's decision to show at the Capitoline Museums follows on from his previous presentations at other significant sites across Europe, with the designer having unveiled his cruise 2019 at the Alyscamps in Provencal, France and held other events at London's Westminster Abbey and Florence's Palazzo Pitti.
In addition, the 47-year-old shot a lookbook for his Gucci pre-fall 2019 line of menswear at the archaeological parks of Pompeii and Herculaneum.
Executives at other top fashion labels have also selected exclusive spots to launch upcoming cruise collections, with Dior to show in Marrakesh, Morocco on 29 April and Chanel to present at the Grand Palais in Paris on 3 May.